Bojun Yixiao: TikTok’s CP Obsession
In the ever-evolving landscape of online fandoms, few cultural phenomena have endured—and grown—with the emotional velocity of Bojun Yixiao. Born from the 2019 xianxia drama The Untamed, this fan-created coupling of Xiao Zhan and Wang Yibo has transcended screen time and censorship to become a lasting symbol of digital mythmaking. It’s more than a ship—it’s a narrative built, protected, and expanded by millions of fans worldwide.
From viral TikTok edits to coded fanfiction networks, Bojun Yixiao has sparked a global conversation about identity, longing, and the power of collective imagination. Whether you’re a longtime follower or a curious newcomer, this series explores how two actors, one drama, and an ocean of fan labor redefined the boundaries of fandom in China—and far beyond.

Chapter 1: TikTok’s Rekindling of the “Bojun Yixiao” Obsession
🔥 The Viral Return of Bojun Yixiao on TikTok
The Bojun Yixiao phenomenon—an idol pairing between Xiao Zhan and Wang Yibo—has once again ignited TikTok feeds across the globe. What started as fan speculation rooted in the 2019 xianxia hit drama The Untamed has evolved into a recurring wave of short-form content, edits, and “what-if” narratives that merge fan-fictional imagination with visual storytelling. Recent TikTok videos like this emotional edit and this scene remaster have garnered millions of views and comments, signaling a revival of interest in their so-called “CP” chemistry.
This isn’t just nostalgia—it’s a calculated, meme-driven cultural echo that keeps fans emotionally hooked and algorithmically fed.
💡 Why Bojun Yixiao Trends Keep Resurfacing
The reason Bojun Yixiao keeps reappearing is simple: emotional investment meets platform virality. TikTok’s sound and trend-driven model naturally amplifies fan edits featuring the duo, especially when paired with melancholic music, longing glances, and narrative captions like “pretending to be strangers.” Recent viral edits even pair them with audio such as “You still think of him, don’t you?”—triggering a collective emotional flashback.
For more on the origins and chemistry of Bojun Yixiao, check out this in-depth piece:
👉 The Chemistry That Redefined On-Screen Friendship
📈 From Fandom to Phenomenon
Bojun Yixiao is no longer just a ship. It’s a cultural construct that continues to shape how idols are perceived, marketed, and remembered. With over 1 billion views under related hashtags and persistent global fanbase activity, the pair’s digital presence transcends the original show.
Their continued appeal can also be seen in commercial and entertainment ecosystems. Xiao Zhan and Wang Yibo’s careers have diverged—one leaning toward refined stage performances (Xiao Zhan’s Acting Mastery), the other balancing action, music, and motorsports (Wang Yibo’s Multitalented Journey)—but their CP image still thrives in fan space.
For a deeper look at the fandom’s role in fueling this global trend, read:
👉 Bojun Yixiao: Fandom to Global Fan Economy
🎥 Must-Watch TikTok-Style Edits Featuring Bojun Yixiao
Here are some recommended videos that capture the recent surge:
These clips perfectly reflect the emotional depth fans perceive in Bojun Yixiao—whether imagined or real.

Chapter 2: The Origin of Bojun Yixiao — The Untamed and the Birth of a CP Legend
🌿 How The Untamed Gave Birth to Bojun Yixiao
To understand why “Bojun Yixiao” still sets TikTok ablaze in 2025, you have to go back to 2019. The Untamed—a live-action adaptation of the danmei novel Mo Dao Zu Shi—introduced global audiences to the intense on-screen bond between Lan Wangji (played by Wang Yibo) and Wei Wuxian (played by Xiao Zhan). Their chemistry was electric, but the show stayed just shy of romantic confirmation due to censorship in mainland China.
Fans filled the gap with their own interpretations, dubbing the pairing Bojun Yixiao (“博君一肖”)—a clever fusion of their names. It wasn’t just fan service; it was cultural co-creation.
🔗 Dive into the deeper cultural impact of The Untamed:
👉 The Untamed: Evolution of Xianxia Culture
👉 The Untamed: Behind-the-Scenes Unveiling the Secrets
🔥 The Rise of CP Culture and Bojun Yixiao’s Global Takeover
“CP” stands for “Coupling” or “Character Pairing.” In the Chinese fandom world, CP culture thrives on subtle cues, visual storytelling, and intense emotional readings. Bojun Yixiao became the blueprint for modern CP fandoms—spawning fan art, fan fiction, doujin videos, and even economic impact.
📌 Curious how it shaped the market?
👉 Bojun Yixiao Phenomenon: Reshaping China’s Entertainment
The duo’s global fame, especially through platforms like YouTube and Weibo, reached unexpected heights. International fans—many of whom had never watched a xianxia drama before—were pulled in by the magnetic storytelling and the viral edits.
Watch early iconic moments here:
💥 Why Bojun Yixiao Endures
Though Xiao Zhan and Wang Yibo have long moved on to solo careers, the emotional residue of Bojun Yixiao lingers. It’s not just a ship—it’s a narrative ecosystem that continues to grow independently from the actors.
Even years after the show’s finale, fan-made content continues to dominate search trends. Entire communities have been built around decoding interactions, re-editing scenes, and theorizing what “could have been.” This emotional investment has only deepened over time.
Explore their legacy as individuals:

Chapter 3: From Drama to Algorithm — How TikTok Propelled Bojun Yixiao into a Digital Rebirth
🎯 Bojun Yixiao: The Algorithm’s Perfect Storm
The Bojun Yixiao fandom didn’t fade after The Untamed ended—it evolved. In the TikTok era, fan edits are no longer just creative expressions; they’re algorithm weapons. Short-form videos combining slow-motion glances, emotional voiceovers, and nostalgic music have proven to be irresistible content formats. TikTok’s For You Page (FYP) thrives on engagement loops, and Bojun Yixiao edits deliver emotional hooks in seconds.
Edits like “He looked at him like he always would” and “Even now, they act like strangers” pull users into a spiral of longing and curiosity—whether or not they’ve ever watched The Untamed.
For a breakdown of how this trend first exploded:
👉 The Bojun Yixiao Fandom: The Force Behind a Global Phenomenon
📱 Why TikTok Loves CP Content — Especially Bojun Yixiao
CP-based content, particularly Bojun Yixiao, has all the ingredients TikTok’s algorithm loves:
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Visual contrast: Yibo’s restraint vs. Zhan’s expressive warmth
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Unresolved narrative tension
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Loop-worthy sound clips and trending audio
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Audience retention through “what really happened” speculation
More importantly, it rides a community-driven cycle: one edit inspires another, then another, turning Bojun Yixiao into a memeable myth.
Watch this loop-perfect edit:
👉 “He still remembers every moment.”
🧠 Emotional Resonance Drives Engagement
Fans don’t just watch these edits—they feel them. The subtle expressions between Xiao Zhan and Wang Yibo are magnified in fan-made videos, encouraging viewers to comment, share, and remix. This emotional participation gives the content staying power well beyond typical fandom shelf life.
The recurring narrative is always the same: two people who were once close, now distant—yet the connection remains unspoken. TikTok loves stories that feel unfinished. That’s why Bojun Yixiao edits keep trending every few weeks.
Explore how their legacy feeds ongoing content:
👉 The Untamed Legacy: Xiao Zhan & Wang Yibo Five Years Later
💡 Internal vs. External Impact
TikTok’s international reach has also introduced Bojun Yixiao to fans unfamiliar with Chinese dramas. Fan edits act as a gateway drug, leading users down a rabbit hole of behind-the-scenes clips, drama rewatches, and actor deep dives.
And yes—this traffic spills into commerce too. Merch sales, rewatch spikes on streaming platforms, and even renewed attention on other BL-inspired dramas all get boosted by the latest viral Bojun Yixiao clip.
Explore their ongoing impact on entertainment marketing:
👉 Bojun Yixiao: Reshaping China’s Entertainment

Chapter 4: The Power of Fan-Made Stories — Bojun Yixiao as an Engine of Culture and Commerce
📝 Bojun Yixiao and the Rise of Participatory Narratives
The magic of Bojun Yixiao lies not just in the original drama or the actors’ chemistry—but in what fans have built around them. From elaborate fanfics and digital comics to voice-acted scripts and AU (alternate universe) storylines, this pairing has grown into an open-source emotional universe.
Platforms like AO3, Wattpad, and even TikTok now function as living archives of Bojun Yixiao content. Many fans write what they call “fix-it” stories—tales that rewrite The Untamed’s ending or place the characters in new settings: modern-day Shanghai, interstellar kingdoms, or even as rival K-pop trainees.
Explore the foundation that enabled this narrative expansion:
👉 Bojun Yixiao: From Fandom to Global Fan Economy
💸 When CP Becomes a Brand
Bojun Yixiao’s staying power isn’t just emotional—it’s economic. Fans purchase:
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Custom art prints
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CP-themed merch
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Physical photobooks
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Doujinshi (fan-created comics)
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And more, often distributed via Taobao or unofficial shops
During the peak of their popularity in 2020, fan-driven crowdfunding campaigns raised hundreds of thousands of yuan. Even now, themed merchandise continues to sell quietly, especially overseas. Platforms like Redbubble and Etsy carry unlicensed Bojun Yixiao goods, speaking to a market demand that official channels can’t or won’t address.
The economic influence is undeniable. Read:
👉 Bojun Yixiao Phenomenon: Reshaping China’s Entertainment
📊 Platform Strategy: The Silent Endorsement
While official voices may shy away from promoting CP culture, platforms subtly embrace it. TikTok’s algorithm favors high-retention, emotionally reactive content—which Bojun Yixiao edits deliver consistently. YouTube’s recommendation engine, too, often pushes reaction videos, compilation edits, and “Did You Miss This?” breakdowns featuring the duo.
Check out a few examples:
This tacit endorsement allows Bojun Yixiao content to circulate endlessly—even while mainstream platforms publicly distance themselves from overt shipping culture.
🧠 Emotional Economics: Why Fans Invest
Fans don’t just buy merch or watch videos—they emotionally invest in an idea. Bojun Yixiao represents more than a fictional or real relationship; it’s a proxy for personal longing, representation, and creative agency.
As scholars of fandom often note, fan engagement isn’t just about entertainment—it’s about rewriting the world into something more emotionally satisfying, more just, more resonant. Bojun Yixiao is a perfect canvas for that.
Explore more of this fandom psychology through their individual journeys:
👉 Xiao Zhan’s Resilience Journey
👉 Wang Yibo’s Dual Mastery in Career & Passion

Chapter 5: Censorship, Controversy, and the Survival of Bojun Yixiao
⚠️ The 227 Incident: When Fandom Collided with the State
In early 2020, the Bojun Yixiao fandom faced an unprecedented storm: the infamous 227 Incident. Triggered by fans of Xiao Zhan mass-reporting explicit Bojun Yixiao fanfics on AO3, which led to the site being blocked in China, the backlash was swift and brutal. What began as an act of moral policing from overzealous fans spiraled into one of China’s most significant internet boycotts.
Xiao Zhan’s endorsements were pulled. Brands distanced themselves. Thousands of posts flooded Weibo with the hashtag #BoycottXiaoZhan. Yet, ironically, this moment cemented Bojun Yixiao as a symbol of resistance and censorship discourse.
More on that critical moment in fan history:
👉 The Untamed Legacy: Xiao Zhan & Wang Yibo — Five Years Later
🧱 How Bojun Yixiao Content Survives in a Regulated Internet
Despite censorship, Bojun Yixiao fanworks never truly disappeared—they just went underground. Creators pivoted to:
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Encrypted doujin forums
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International platforms (AO3 via VPN, TikTok, Discord)
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Private WeChat and Telegram groups
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Obfuscated hashtags like “BJYX” or visual-only code content
This resilience reveals something powerful: Bojun Yixiao is no longer merely a fandom—it’s a decentralized movement of emotional storytelling.
📌 For more on how fans adapted, check:
👉 The Warmth & Power: How Xiao Zhan’s Fans Build Community
🤐 The CP Dilemma in Chinese Pop Culture
Chinese entertainment continues to walk a fine line with CP fandoms. Studios benefit from the traffic, but CP culture is often seen as “dangerous” or “chaotic.” That’s why Wang Yibo and Xiao Zhan avoid public interaction—every glance becomes speculative content.
Yet, ironically, the silence only fuels the myth.
Bojun Yixiao persists because of what’s left unsaid. It lives in the space between episodes, in cuts fans restore from old press tours, in the wistful idea of what might’ve been. The CP thrives precisely because it was never officially endorsed.
Want to see how silence feeds speculation? Try:
👉 “Did you see how he looked at him in this old clip?”
🔍 A Culture of Codes, Screenshots, and Longing
Chinese CP fandoms have evolved into communities fluent in emotional subtext and algorithm evasion. Bojun Yixiao content now often appears in silent image slideshows, password-locked archives, and stitched TikTok audios—coded for those who know where to look.
This “hidden in plain sight” strategy makes Bojun Yixiao less like a ship, and more like a whispered archive of suppressed sentiment, passed from fan to fan like digital folklore.

Chapter 6: Why Bojun Yixiao Endures — A Digital Myth Forged by Fans
✨ More Than a Ship — Bojun Yixiao as a Living Myth
In the age of short attention spans, most fandoms flare up and disappear. Not Bojun Yixiao. This pairing has become something larger than the sum of its two stars or their original series. It’s a cultural echo—a fan‑forged mythos built on longing, imagination, and shared memory.
Even five years after The Untamed ended, TikTok edits keep trending. YouTube compilations gain thousands of views weekly. AO3 tags keep growing. Entire accounts exist just to repost glances, interviews, or microexpressions between Xiao Zhan and Wang Yibo. And behind every post is a quiet defiance: a refusal to let a story be forgotten.
Explore their long-term fan impact:
👉 Xiao Zhan and Wang Yibo: Careers Redefining Global Stardom
👉 The Untamed: Legacy of Xiao Zhan and Wang Yibo
🌀 The Loop That Never Ends: Fan and Platform in Symbiosis
Here’s the truth: Bojun Yixiao isn’t just a fandom; it’s an algorithmic pattern now.
Every time an old clip resurfaces, it’s amplified. Every time a fan edits an old line into a new heartbreak, it gets reshared. The machine remembers what we ache for—and keeps feeding it back to us.
And so, Bojun Yixiao lives on:
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In silent glances
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In comment sections whispering “they were more than friends”
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In global fan chats sharing links to deleted scenes and coded videos
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In merch that never calls itself official, but always sells out
Want a final visual experience?
🎬 The Untamed: Final Moments + Fan-Edit Reimagined Ending
🧭 What Bojun Yixiao Tells Us About the Future of Fandom
This story is no longer about whether Wang Yibo and Xiao Zhan are friends, collaborators, or distant strangers. It’s about how audiences reclaim narratives. In an era of tightly controlled celebrity personas and government censorship, Bojun Yixiao represents a bottom-up myth-making movement.
It shows:
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How fans rewrite cultural memory
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How fandoms migrate across platforms
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How emotion survives control
As new generations discover The Untamed, the myth will reboot. A 15-second edit. A retranslated fanfic. A reaction from someone watching it for the first time.
Bojun Yixiao is far from over.
🖇️ Read More or Rewatch the Journey:

Chapter 7: Beyond the Ship — Bojun Yixiao as a Mirror of Identity, Desire, and Collective Memory
🔍 Bojun Yixiao and the Search for Representation
At first glance, Bojun Yixiao might seem like just another idol CP. But at its core, it reflects something far deeper: a yearning for visibility, agency, and connection—especially among LGBTQ+ fans and women who have often been marginalized by mainstream media.
While The Untamed never made the romance explicit due to censorship, fans read between the lines and saw themselves. In every silent glance and lingering moment, they built what the screen didn’t show: possibility.
That’s why Bojun Yixiao isn’t just about fantasy—it’s about rewriting reality.
It offers a coded language of:
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Queer possibility
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Emotional depth
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Gender role fluidity
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Romantic ambiguity as resistance
🔗 Explore how fans shaped these meanings
🧠 Collective Storytelling in the Age of Surveillance
What Bojun Yixiao proves more than anything is that you can’t fully control a story once it enters the public imagination.
Even under China’s strictest digital surveillance and censorship environment, this fandom found a way to:
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Mask hashtags
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Rebuild lost archives
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Migrate content across borders
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Preserve emotional truth through fan labor
The internet can be fragmented, exploitative, and algorithmically cold. Yet here, Bojun Yixiao became a sanctuary for creative expression, community bonding, and emotional resilience.
This is 21st-century folklore.
🔗 Read how this shaped global fan culture
💬 What the Fandom Teaches Us
Every TikTok edit, fanfic, or archive page is more than a tribute. It’s a message:
“We were here. We felt something. We made it real.”
That’s the power of fandom. It teaches us that media doesn’t end with the credits.
It evolves, fragments, and reforms in the hands of people who refuse to let the story go.
And that’s why Bojun Yixiao still breathes—quietly, beautifully, defiantly.
🧭 The Journey So Far
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Viral Rebirth on TikTok
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Origin in The Untamed
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Algorithmic Spread
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Fan-Made Economy
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Controversy & Censorship
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Enduring Mythos
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Deeper Meaning & Identity