Bojun Yixiao Phenomenon: Reshaping China’s Entertainment
The Bojun Yixiao phenomenon—a cultural explosion triggered by actors Xiao Zhan and Wang Yibo in The Untamed—redefined China’s entertainment industry overnight. This unprecedented fandom movement, blending viral obsession and commercial power, didn’t just break records; it rewrote the rules of celebrity culture. This deep dive explores the double-edged sword of fandom power, from its creative highs—charity drives, fan […]